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Search Engine Optimization

Search engine optimization (SEO) is the process of affecting the online visibility of a website or a web page in a web search engine's unpaid results—often referred to as "natural", "organic", or "earned" results.

Search Engine Optimization

SEO techniques can be classified into two groups

  • On page SEO
  • Off page SEO

On page SEO deals with aspects on your website that can be optimized for search engines. Off page SEO involves aspects on other websites on the internet that can be optimized to improve the ranking of your website on leading search engines. It’s important to understand the difference between on page and off page SEO.

On-page SEO

On page SEO is what you do on your own website and individual pages in order to grow the traffic. It is the first thing that every webmaster should do when writing a new post or optimizing their websites. On-page optimization needs to be constantly revised, if you want to maintain or improve the ranking. In this technique, the role of keywords or key phrases that the user might type has a prominent position.

It includes headings, page titles, domain names and images. But all these elements have to be search-engine friendly. The size of the site should not be too large or too small. It should have genuine, interesting and relevant content. The main components involved in on-page optimization are listed below:

  • Headings
  • Title of the page
  • Meta description and tags
  • Image and pictures
  • URL structure and domain information
  • User-friendly navigation and quick loading
  • Fresh and quality content
  • Optimized external and internal links

Off page SEO

Unlike on page optimization, off page depends on another web page to improve your site or blog. Off-page optimization deals with link building factors. It’s an ongoing process and needs regular new links that are given priority by search engines. In this technique if you obtain a high quality link, then your site can rank higher. Strategic link building increases the traffic to your website and its position in Google.

Off page SEO is a combination of social media, social bookmarking and link building.

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